With only 6 weeks to go until Christmas, for those thinking of selling their property early next year its hugely advantageous to start thinking about it now.
Our marketing campaigns generally start after the Australia Day long weekend with the first Auctions being called in late February or early March.
So why start thinking about it now?
There is a common misconception that the market goes completely quiet over the December/January holiday period. This is true to some degree but based on my experience over the past few years here is what really happens:
Decreased Stock Levels: Many vendors think this is the wrong time of year to be selling a property so they either wait or pull their properties off the market thinking there are no buyers around. Lack of stock, or choice, always leads to better sales results.
International Buyers and expats: In the holiday period we see an unusually high number or buyers from around the globe and in particular ex-pats who are looking to return to live in Sydney at some point.
Local Buyers: Even though many local buyers are away or have other things on their mind, there are some that use their down time to search for a new home or investment. They put their feet up and read the real estate sections or let their fingers do the walking by looking through the various real estate internet sites.
Whilst I would not recommend entering into a full marketing campaign it can be advantageous to have a strategy in place to take advantage of the holiday period. We may get lucky, sell the property and save you the hassle and expense of a February/March campaign.
If the property is not sold by the end of January, then we launch into a marketing campaign in February. Being prepared we become first cab off the rank in attracting new buyers.
Call me anytime on 0414 666 190 or email me joshua@century21mosman.com
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